Sweet Auburn Bread Company | Atlanta, GA

Located in the heart of Atlanta’s historic Auburn Avenue, Sonja Jones’s Sweet Auburn Bread Company is a small batch from scratch bakery serving homey, southern-inspired desserts, breads and pastries. Home of the Sweet Potato Cheesecake … fit for a President. We love the German Chocolate and Red Velet cake too! If you can’t make the trip to [...]

Atlanta Life Insurance Co. Building | Atlanta, GA

Established 1905 by Alonzo Herndon, a prosperous black barber and entrepreneur who rose from slavery to become the wealthiest African American in Atlanta, the Atlanta Life Company was one of three financial institutions, all headquartered in the Sweet Auburn district, that served the black middle class in Atlanta before the civil rights movement. As one [...]

Sweet Auburn Heritage Festival | Atlanta, GA

Founded by civil rights leader Hosea Williams in 1984, the annual Sweet Auburn Heritage Festival celebrates the history of Auburn Avenue Historical District (formerly known as Wheat Street), home to Atlanta’s first emerging African American middle class community. This year’s festival featuress live entertainment on 3 stages, cultural arts, multi-cultural foods, apparel, games, exhibits, special [...]

Royal Peacock Club | Atlanta, GA

Located in Atlanta’s Sweet Auburn historic district, the Royal Peacock Club was once one of the city’s premier African American music venues early in the twentieth century. Originally named The Top Hat Club, the Royal Peacock Club officially opened its doors in 1938, hosting both local talent and national acts, including Cab Calloway, Louis Armstrong, [...]