Sweet Auburn Bread Company | Atlanta, GA

October 10, 2008 by lindsey  
Filed under Atlanta, Good Eats

Located in the heart of Atlanta’s historic Auburn Avenue, Sonja Jones’s Sweet Auburn Bread Company is a small batch from scratch bakery serving homey, southern-inspired desserts, breads and pastries. Home of the Sweet Potato Cheesecake … fit for a President. We love the German Chocolate and Red Velet cake too! If you can’t make the trip to Atlanta, you can mail order some of these treats from the website

Sweet Auburn Bread Company
Address: 234 Auburn Ave NE, Atlanta, GA 30303
Phone: 404-221-1157
Official Website: www.sweetauburnbread.com
Map & Driving Directions

Atlanta Life Insurance Co. Building | Atlanta, GA

October 6, 2008 by lindsey  
Filed under Atlanta

Established 1905 by Alonzo Herndon, a prosperous black barber and entrepreneur who rose from slavery to become the wealthiest African American in Atlanta, the Atlanta Life Company was one of three financial institutions, all headquartered in the Sweet Auburn district, that served the black middle class in Atlanta before the civil rights movement. As one of the largest Black financial institutions in not only the South but the nation during the Jim Crow era, Atlanta Life and its subsidiaries offered Atlanta’s African American community not only low cost insurance and home mortgages, but also a significant career alternative to teaching and the ministry. Located in Atlanta’s Sweet Auburn Historical District, the original building and the neighboring annex (pictured above) housed the Atlanta Life Insurance Company from 1936-1980.

Photo: Vintage Post Card (with text) of the Atlanta Life Insurance Building

Atlanta Life Insurance Company
Address: 142-148 Auburn Avenue, Atlanta, Georgia 30303
Phone: N/A
Official Website: N/a
Map & Driving Directions

Sweet Auburn Heritage Festival | Atlanta, GA

October 3, 2008 by lindsey  
Filed under Atlanta

Founded by civil rights leader Hosea Williams in 1984, the annual Sweet Auburn Heritage Festival celebrates the history of Auburn Avenue Historical District (formerly known as Wheat Street), home to Atlanta’s first emerging African American middle class community. This year’s festival featuress live entertainment on 3 stages, cultural arts, multi-cultural foods, apparel, games, exhibits, special attractions and fun for the whole family. Please be sure to visit the official website of the Sweet Auburn Heritage Festival for more information

Picture: Professors and Students, Morehouse College, Atlanta, GA

Royal Peacock Club | Atlanta, GA

September 29, 2008 by lindsey  
Filed under Atlanta

Located in Atlanta’s Sweet Auburn historic district, the Royal Peacock Club was once one of the city’s premier African American music venues early in the twentieth century. Originally named The Top Hat Club, the Royal Peacock Club officially opened its doors in 1938, hosting both local talent and national acts, including Cab Calloway, Louis Armstrong, Muddy Waters, B.B. King, the Four Tops, Ray Charles, James Brown, Sam Cook, Jackie Wilson, Little Richard, Aretha Franklin, The Supremes, Joe Lewis, Jackie Robinson, Otis Redding, Wilson Pickett, Ike and Tina and and Atlanta’s own Gladys Knight.

Today, the club features features both live or recorded popular music (Reggaeton, World Music, Hip-Hop, R&B, Reggae, Dance) in a come as you ar low-key atmosphere.

Royal Peacock Club
Address: 186 Auburn Avenue, Atlanta, GA 30303
Phone: 404-880-0745
Official Website: www.theroyalpeacock.com
Map & Driving Directions